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The Famed 4P's
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The only way you can increase the value of your brand is by increasing the value of your offering.That value isn't defined solely by greater usability, though that's a part of it; value is to a greater and greater degree determined by the emotional connection a user has to a product. Great design creates emotional value. Bold social actions by a company and great, or even free, services do the same. But in the post-advertising world, there is no simple formula for creating emotional value--apart from producing an outstanding product.
source: www.fastcodesign.com
http://www.carddit.com/go/tpGdtRr8P?src=www.fastcodesign.com
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Updated November 4, 2011
That value isn't defined solely by greater usability, though that's a part of it; value is to a greater and greater degree determined by the emotional connection a user has to a product. Great design creates emotional value. Bold social actions by a company and great, or even free, services do the same. But in the post-advertising world, there is no simple formula for creating emotional value--apart from producing an outstanding product.
source: www.fastcodesign.com
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