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Fan Quality Trumps Quantity
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Maybe the better question to ask is: How much can a brand make a Facebook friend worth? That’s because “liking” or “friending” a brand isn’t where the value is; that’s merely a gesture that can easily be bought or gamed. No, the true value of a Facebook friend is in the real-world engagement that may follow. It’s this engagement that unlocks the real value in this equation. Engagement, though, as we all know, is a very fat word.source: www.fastcompany.com
http://www.carddit.com/go/tp3fsSMqq?src=www.fastcompany.com
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HIGHLIGHTED CODE SNIPPET FOR YOUR BLOG
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Created November 10, 2011
source: www.fastcompany.com
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