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Using QR Codes?
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Using QR Codes? You're Probably Doing It Wrong via Authority Labs:You’re likely seeing a dramatic increase in the use of QR codes in marketing materials lately. Despite being around for quite some time, they’re really beginning to be recognized by marketers as a great way to integrate online and offline marketing efforts. And it makes sense; smartphone use continues to rise – Comscore reports that 82.2 million Americans have one now. Comscore also reports that 14 million Americans scanned a QR code in June 2011 alone. The demographics tend to skew towards young, affluent males, so if that is your target audience QR codes can be of immense benefit to your campaign.
Read the entire article at: http://authoritylabs.com/blog/qr-codes/
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Updated November 30, 2011
You’re likely seeing a dramatic increase in the use of QR codes in marketing materials lately. Despite being around for quite some time, they’re really beginning to be recognized by marketers as a great way to integrate online and offline marketing efforts. And it makes sense; smartphone use continues to rise – Comscore reports that 82.2 million Americans have one now. Comscore also reports that 14 million Americans scanned a QR code in June 2011 alone. The demographics tend to skew towards young, affluent males, so if that is your target audience QR codes can be of immense benefit to your campaign.
Read the entire article at: http://authoritylabs.com/blog/qr-codes/
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