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What The 3 Stages Of Love Teach …
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1. MATCHMAKINGThe matchmaking stage is about people discovering and understanding the service in the first place. Services must be designed so that they are easily discovered and understood. They have to feel real and relevant, by way of meeting real human needs. Importantly, there should be a strong “hook” or strong point of differentiation--the thing that people will mention to their friends. If you’ve done a good job designing for this first stage of engagement, you can hope for a user reaction like “aha!” This type of reaction indicates that they understand it, and could see how the service could be useful for them.
"If you’ve done a good job, you can hope reactions like 'aha!'"
2. DATING
The dating stage is the first trial of the service, and it’s really important to reduce all barriers to usage in order to make it as easy as possible to get going. It’s also very important to appeal to the heart and make people really engage with the service. Gaming dynamics, social service components, and beauty can be very powerful at this stage. Great content, humor, and a winning personality are key. A successful design for the dating stage often results in the famous “wow!” reaction from the user.
3. TRUE LOVE
The third and most powerful stage is true love. If you’ve designed a service that adds value and is meaningful over a long period, users will stay loyal and let the service become a life companion. Consistency and trust will be essential during this stage. Just like with a human companion, you want to be able to always rely on the service. As you trust the service with more of your content and more of your secrets over time, you should never have doubts about privacy or the true intentions of the service provider. An ability to fluidly use the service across platforms and locations will be important. But with multiple touchpoints and interactions, complexity is a real issue--both for people using the services, as well for companies that provide them. In digital, there’s a tendency for complexity to take root and grow like weeds in a garden. For service designers, the trick is to make complex systems simple and elegant. When users fall in love with a service, a typical reaction is “of course!”--an indication that the interaction feels intuitive and natural.
source: www.fastcodesign.com
http://www.carddit.com/go/t9Vwym7tD?src=www.fastcodesign.com
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Created May 1, 2012
The matchmaking stage is about people discovering and understanding the service in the first place. Services must be designed so that they are easily discovered and understood. They have to feel real and relevant, by way of meeting real human needs. Importantly, there should be a strong “hook” or strong point of differentiation--the thing that people will mention to their friends. If you’ve done a good job designing for this first stage of engagement, you can hope for a user reaction like “aha!” This type of reaction indicates that they understand it, and could see how the service could be useful for them.
"If you’ve done a good job, you can hope reactions like 'aha!'"
2. DATING
The dating stage is the first trial of the service, and it’s really important to reduce all barriers to usage in order to make it as easy as possible to get going. It’s also very important to appeal to the heart and make people really engage with the service. Gaming dynamics, social service components, and beauty can be very powerful at this stage. Great content, humor, and a winning personality are key. A successful design for the dating stage often results in the famous “wow!” reaction from the user.
3. TRUE LOVE
The third and most powerful stage is true love. If you’ve designed a service that adds value and is meaningful over a long period, users will stay loyal and let the service become a life companion. Consistency and trust will be essential during this stage. Just like with a human companion, you want to be able to always rely on the service. As you trust the service with more of your content and more of your secrets over time, you should never have doubts about privacy or the true intentions of the service provider. An ability to fluidly use the service across platforms and locations will be important. But with multiple touchpoints and interactions, complexity is a real issue--both for people using the services, as well for companies that provide them. In digital, there’s a tendency for complexity to take root and grow like weeds in a garden. For service designers, the trick is to make complex systems simple and elegant. When users fall in love with a service, a typical reaction is “of course!”--an indication that the interaction feels intuitive and natural.
source: www.fastcodesign.com
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